International business
Mr Max Coulthard
6 points * 3 hours per week * Caulfield,Peninsula * Prerequisite: MGM1300
Objectives On completion of this subject students should be able to: identify the impact of the international environment on an organisation; demonstrate an understanding of the managerial implication of different forms of foreign operations; analyse and evaluate the effectiveness of an international business operation.
Synopsis The international environment; forms of operations available to the internationalising organisation; the impact of the multinational enterprise; international strategic planning; plus international marketing and management issues.
Assessment Written individual (2000 words): 30% * Written group (4000 words): 30% * Examination (2 hours): 40%
Prescribed texts
Daniels J D and Radebaugh L H International business 6th Edn, Addison-Wesley, 1994