Monash University Business & Economics handbook 1995

Copyright © Monash University 1995
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MGC3110

Strategic management

Ms Linda McGuire

6 points * Two 1-hour lectures per week and one 1-hour tutorial per week * Second semester * Clayton * Prerequisites: MGC1020 and MGC1030, plus any three of the following-MGC2200, MGC2240, MGC2310, MGC2410 or MGC2420, MGC2430

Objectives On completion of this course students should understand the concepts, theories, and integrated models of strategic management; understand the key influences on the development of an organisation's strategy; be able to apply these concepts, theories, and integrated models to analyse and evaluate the performance of contemporary Australian organisations; be able to evaluate the influences on an organisation's strategy and propose appropriate strategic choices to improve performance, and; be able to present the results of case analysis both orally and in a written report.

Synopsis This course is concerned with strategic analysis and the process of strategic management in contemporary Australian organisations. The focus is on the application of strategic management theories and concepts to the context of selected Australian organisations. This requires analysis of the environment of the organisation and its internal capabilities to develop and implement strategies to improve performance.

Assessment Written (assignments 8000 words): 50% * Examination (2 hours): 50%

Prescribed texts

Lelis G and others Australian strategic management: Concepts, texts and cases Prentice-Hall, 1993


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