International tourism management
Not offered in 1995
Lecturer to be advised
6 points * One 3-hour session per week * Clayton
Synopsis This subject is designed to introduce students to aspects of the tourism industry and its management. It will adopt a managerial perspective, emphasising the importance of analysis, planning, implementation, and control. It will treat the following topics: concepts and definitions of tourism and the evolution of the tourism industry; the tourism system, including its institutions and the relationships between them; tourism products and markets; the operations and management of tourism organisations; the economic and social performance of the tourism industry, including methodologies for estimating the direct and indirect outcome of investment; forecasting in tourism; and the international context of tourism. The fundamental role of strategic and tactical research in the decision support systems of managers in the tourism industry will be accentuated.
Assessment To be advised
Prescribed texts
King B and others Australian tourism 1988
Ritchie and others (eds) Travel, tourism, and hospitality research Wiley, 1987