International business operations
Lecturer to be advised
6 points * One 3-hour session per week * Second semester * Clayton * Prerequisite: MBA5310
Synopsis In this subject the growing diversity of forms of international business operation is examined. The main forms - contractual modes (such as licensing and franchising), exporting and direct investment modes - are analysed within the overall framework of internationalisation theory. As well as a comparative assessment, the different forms are considered for their potential to be combined in different packages as a way of promoting optimal foreign market penetration in the long run. NB: It is suggested that the maximum benefit will be obtained from this subject if it is preceded by MBA6400 and MBA5350.
Assessment Written (assignments throughout the semester): 100%