Business-to-business marketing
Lecturer to be advised
6 points * One 3-hour session per week * Summer, second semester * Clayton * Prerequisite: MBA5310
Synopsis This subject is designed for those students who require a greater understanding of business-to-business marketing. It will cover the special demands of business-to-business marketing in such areas as segmentation, product development, promotion, pricing and distribution. A key emphasis in the subject will be the analysis of the buyer-seller interaction process and framework, which conditions much of business-to-business marketing activity. Another is the personal selling and sales management component of business-to-business marketing.
Assessment Syndicate assignment (5000 words): 50% * Individual assignment (5000 words): 50%