Strategic management
Professor Peter FitzRoy
6 points * One 3-hour session per week * First, second semester * Clayton
Synopsis Strategic management is concerned with establishing the long-term direction of an organisation, setting specific performance objectives, developing strategies to achieve these, and executing appropriate action plans. The subject concentrates on creating organisations which achieve superior performance, and the entrepreneurial skills required to create and maintain a competitive advantage. This requires an integrated approach, with an analysis of markets, customers, competitors and technology, together with an understanding of organisational structure and culture, levels of strategy in a divisionalised firm, and the role of the corporate centre with consideration given to financial implications of strategy, including acquisitions.
Assessment To be advised