Corporate planning techniques
Not offered in 1995
6 points * One 3-hour session per week * Prerequisite: Students must be in their final year
Synopsis This subject examines a range of analytical techniques which may be employed to assist in the strategy process of an organisation. The techniques described will have application at various levels of the strategy process: corporate, business and functional. Topics include cost dynamics, portfolio techniques, strategy maps, corporate planning models, knowledge-based systems, forecasting, technological change and diffusion, value creation, risk management, industry and competitive analysis, among others. The competitive business environment and the non-business area require somewhat different approaches to corporate planning. Although the subject focuses principally on techniques of a competitive nature, several techniques will be applicable to both areas.
Assessment Examination * Assignments