Marketing
Lecturer to be advised
6 points * One 3-hour session per week * First, second semester * Clayton, city
Synopsis The subject will provide a comprehensive introduction to the analysis, planning, implementation and control of the marketing function in an organisation. The emphasis will be on the identification of marketing opportunities and the structuring of marketing decisions in a pragmatic way. The student will be expected to participate actively in class discussions.
Assessment Written (individual and group assignments 5000 words): 50% * Examination (2 hours): 50%
Prescribed texts
Assael H Marketing principles and strategy Dryden Press, 1993
Reed P Marketing planning and strategy Harcourt Brace, 1992