Tourism operations A (travel)
Mr Ian Kelly
6 points * Distance: Approximately 12 hours per week * First semester * Gippsland * Prerequisite: GBU8028 recommended
Objectives The primary objective of this subject is to develop understanding of the concept of travel as the major element of the tourism system and as an experience through which individuals seek to meet a range of needs. Students in or seeking employment in tourism will acquire the knowledge necessary for effective organisation of travel services and operation of tours. The subject also aims to cultivate appropriate attitudes with respect to customer orientation, cultural distinctions, environmental impacts and community concerns.
Synopsis Travel service industry; travel agency sector; information technology; processing travel arrangements; group business; tour products; tour management; setting a price; distribution channels; promotion; evaluation and feedback.
Assessment Two assignments (2000 words): 50% * Examination (3 hours): 50%
Prescribed texts
De Souto M S Group travel operations manual 2nd edn, Merton House, 1992
Gee and others Professional travel agency management Prentice-Hall, 1990