Monash University Business & Economics handbook 1995

Copyright © Monash University 1995
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GBU7010

Managing service functions

Ms Alison Dean

6 points * Distance approximately 12 hours per week * First, second semester * Gippsland * Prerequisite: GBU7007

Objectives The subject aims to provide students with the knowledge and skills necessary to design, develop and deliver service which is aligned to organisational priorities, is cognisant of customer needs and quality expectations, and which reflects high levels of ethical and social responsibility. Students will gain insights into specific features of service management and the roles of service providers perceived through individual and supervisory perspectives.

Synopsis The nature of services, service quality, principles of service management, design and delivery of services, and the service culture.

Assignments (4 x 25%): 100%


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