International marketing
Mr Siva Muthaly and Mr Manir Zaman
6 points * One 2-hour lecture and one 1-hour tutorial per week * Distance approximately 12 hours per week * First semester * Gippsland * Prerequisite: GBU1401 * Prerequisite or corequisite: GBU1402
Objectives The objective of this subject is to develop understanding of the global marketing environment. Students will learn to assess alternative entry strategies and develop marketing plans appropriate to a dynamic international marketplace.
Synopsis The subject covers environmental factors affecting international marketing, the field of international business, international marketing research and marketing decisions, marketing planning, controlling and strategy for international business.
Assessment (on campus) Assignment (3000 words): 30% * Case study presentations: 10% * Tutorials: 10% * Examination (3 hours): 50% * Students must obtain a satisfactory result in all areas of assessment
Assessment (distance) Assignment 1 (2000 words): 20% * Assignment 2 (3000 words): 30% * Examination (3 hours): 50% * Students must obtain a satisfactory result in all areas of assessment