Case studies in strategy
Associate Professor Michael Collins
6 points * Distance * Second semester
Synopsis The aim of DEK6251 is to provide students with the opportunity to think strategically and broaden their understanding by tying together theories, concepts and practical applications gained from other subjects in the course; integrate the theoretical and functional aspects taught in previous subjects into a practical problem-solving framework; prepare students for strategic decision making in a range of marketing disciplines and specialisations such as consumer, services, industrial, high technology, retail and public marketing, logistics management, marketing communication, new product development, and so on.
Assessment Minor submission (2000 words): 20% * Two case studies (4000 words): 40% * Final examination: 40%