Retail planning and control
Associate Professor Michael Collins
6 points * Distance * First semester
Synopsis The aim of DEK6200 is to provide students with an understanding of retail marketing planning, product development and implementation. As a result of this subject students should be able to demonstrate understanding of corporate and marketing planning, systems and procedures; appreciate the development of corporate strategies within which retail marketing and market plans must be developed; structure and evaluate retail marketing plans; solve problems relating to marketing planning, identifying the key variables bearing on retail marketing management; develop and execute the planning of private label/exclusive brands; evaluate brand performance and replan; implement plans effectively.
Assessment Assignments (6000 words): 60% * Final examination: 40%