Marketing theory and practice
Ms Val Clulow
6 points * Distance * Second semester
Synopsis This subject aims to provide students with an in-depth understanding of the scope and ramifications of the marketing function, and the marketing management; to create an awareness and understanding of the marketing concept within the overall corporate strategy of the organisation; to equip students with the fundamental tools of marketing management as applied to the current Australian environment.
Assessment Assignments (6000 words): 60% * Final examination (2 hours): 40%