Statistical methods for retailers
Mr Alan McLean
6 points * Distance * First semester * Caulfield * Prerequisites: DEB1640
Objectives On completion of this subject students should be able to appraise selected data using quantiative evidence and reasoning; explain the rationale behind the market research process; conduct a survey to investigate an aspect of a retail business and analyse and report the results.
Synopsis Role of market research in retailing; external information sourcing; research design; sampling; research and administration; data analysis and interpretation; sales and market forecasting; presentation of research data and questionnaire design.
Assessment Project (6000 words): 60% * Report (4000 words): 40%
Prescribed texts
Malhotra N K Marketing research as applied orientation Prentice-Hall, 1993
Anderson D R and others Statistics for business and economics Australian edn, Harper and Row, 1989