Policies, audiences, futures
BT BB DT GA PA BC BP BDT BJ BY
Neil Hanley
Subject value of 1.0 (6 points) * 3 hours per week * First semester * Gippsland * Prerequisites: GSC1401 and GSC1402 or equivalent, or permission
The subject builds on students' knowledge of existing communication technologies by focusing on present and past media policies, approaches to media audiences and future developments in mass communications. In particular it will work (1) to establish what is involved in policy formation, implementation and assessment, and the range of media activities to which a `policy' focus may be appropriate; (2) to understand past and current debates over audiences and their conception; and (3) to develop ways of describing and analysing technological developments and be able to consider their likely social, political and economic consequences.
Assessment
Essay one (2500 words): 50% * Essay two (2500 words): 50%
Prescribed texts
To be advised