Public relations and mass communications technologies
BT BW BB BS DT GA PA BC BP BDT BJ BY
Neil Hanley
Subject value of 1.0 (6 points) * 4 hours per week * First semester * Gippsland/Distance * Prerequisites: GSC1401 and GSC1402 or with permission of subject adviser. Business students may substitute GBU1401 for GSC1401
The subject introduces students to the subject of public relations in terms of both theory and practice. It places public relations and the development of mass communications technologies within historical, economic, social, ethical and legal contexts. Students are encouraged to develop a flexible, adaptable and creative approach to the roles and functions of public relations and mass communications technologies in an information age of rapid social change. While the focus of the subject is on the Australian context, there is reference to international issues and applications.
Assessment
Essay one (1000 words): 20% * Essay two (1500 words): 30% * Folio project (2500 words): 50%
Prescribed text
Tymson C and Sherman B The Australian public relations manual Millennium, 1990