Media studies
BT BN BB BS BV BW DT AA AW GA PA BC BP BDT BJ BY
Neil Hanley
Subject value of 1.0 (6 points) * Second semester * 3 hours per week plus occasional extra hour for screenings and presentations * Gippsland/Distance
This subject introduces students to methods for evaluating and critically analysing media texts. Areas of study include photography, advertising, television and television genres, news and film. Readings of selected examples of these will draw attention to the historical circumstances of developing media technologies and the ways that social, political and economic life are represented in various media genres. Some attention will be paid to selected aspects of media production but the primary emphasis of this subject is on the social role of the mass media and on the critical interpretation of its messages.
Assessment
Short essay (1000 words): 20% * Essay (1500 words): 40% * Short examination (2000 words): 40%
Prescribed texts
Cunningham S and Turner G (eds) The media in Australia: Industries, texts, audiences Allen and Unwin, 1993